Public Health England has launched a major new adult health campaign to seize the opportunity for a national reset moment of health.

Nearly two thirds (63%) of adults in the UK are overweight or living with obesity. Gaining weight is often a gradual process that takes place over a number of years and modern life doesn't always make it easy. But this extra weight causes pressure to build up around vital organs, making it harder for the body to fight against diseases like cancer, heart disease and now COVID-19.

By reducing your weight within a healthy range, you can cut your risk of being critically ill with COVID-19. To improve health and wellbeing, individuals should aim to have a BMI below 25 and above 18.52. NICE recommends that Black, Asian and minority ethnic groups (BAME) should aim to have a BMI below 23 and above 18.5 to avoid risks to health3.

To support people to live healthier lives, Public Health England's Better Health campaign will provide a variety of tools and apps to help you make healthier food choices, become more active and prevent future weight gain. One of these tools is a Weight Loss Plan app, which provides 12 weeks' worth of engaging content that can be personalised and tailored to the goals and needs of the individual. Later down the line, support will also be made available to help people quit smoking, cut down their drinking and look after their mental health.